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TULSA, OK, April 3, 2008 - J.D. Young Company today unveiled a new logo representing the company’s transformation from an office systems and service dealer to a comprehensive document solutions provider. This launches the initial step in a series of new marketing initiatives designed to reflect an expanded portfolio of document services and software.
"We have invested heavily in our company to enhance our offerings," said Bob Stuart, CEO. "It is imperative that our corporate image mirror our progression and exemplify our leadership in the marketplace."
The name J.D. Young Company, previously in the old logo, will now be just JD Young. The logo, which signifies the movement of documents in the workplace, incorporates a lighter, brighter blue. The new logo also features a tagline: "The Document Solutions People." The tagline communicates both the company’s goal to solve document problems and its strategy to deliver solutions through a team of committed local professionals.
"The new logo is the first step in communicating our value proposition to the market," said JD Young president, Doug Stuart. "Over the coming months, we’ll be launching a new website and a comprehensive marketing campaign to educate our current and potential clients about the benefits of streamlining business processes with document technologies."
JD Young executives have taken sweeping measures to broaden the capabilities the company offers to customers. Some of these capabilities include facility management, scanning services and electronic document management, all of which help customers streamline the document workflow and business processes within their organization.
"Everything we do revolves around helping our clients manage their documents," said Bob Stuart. "If you think about it, paper and digital documents drive business processes. When we help our clients streamline the flow of information through their processes, we are able to drive down their expenses and increase their profits."
For almost sixty years, JD Young has been providing office systems to Oklahoma companies and organizations. Today, JD Young strives to make business procedures more efficient and cost effective by creating a consistent flow of information in the workplace. JD Young provides hardware, software and printing strategies, resulting in turnkey solutions to document related challenges that businesses encounter everyday.
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